Norwich City Under-23s chief David Wright has given a revealing insight into the high standards Stuart Webber demands to bring success to the Canaries.

On Webber’s watch, City have reached the Premier League and blooded a crop of exciting youngsters, transformed the facilities at the training ground, while dealing with the huge financial challenges of losing parachute payments.

But that excellence applies to the on going work in the academy to produce more talent like Max Aarons, Ben Godfrey, Todd Cantwell and Jamal Lewis.

Wright replaced Matt Gill as under-23s boss and he insists Webber has revolutionised the culture at Carrow Road and Colney.

“It is not all kisses and cuddles. Stuart is very good at his job, one of the reasons he is, is because he has to make some real, tough decisions,” he said. “I had just taken over the 23s, we had Exeter at home in the Premier League Cup and we got battered. We were awful and we had a coaches’ meeting a couple of weeks later and Stuart is there, Steve Weaver (academy manager) is there and he said,

‘That performance was unacceptable. It was so far away from the values and beliefs and how I want us to play.

‘I drove away from that game and in my head I was thinking I am going to have to sack you’.

“But he said when he got home he changed his mind. It shows you have to have a ruthless side in what he is trying to achieve.

“That is the only environment I know so it is not a great shock to me. But on the other side when a boy from the academy makes his first team debut there are emails and text messages going around, he is so appreciative of our hard work. We played Aston Villa at home, played really well and he sent me a text message saying he loved it, well done.

“But he is like that with the fans as well. From the moment he came here he has been so transparent, in terms of the financial difficulties he inherited.

“There shouldn’t be any surprises. That communication and clarity of where this club is going is so important.”

Wright, interviewed on the latest edition of the ‘It’s just football development’ webinar, admitted every member of staff know what is required.

“Stu came in and he has a vision of how the club should play football, how the staff and the players should be on and off the pitch. He brought people in who share his vision,” he said. “Delia and Michael are absolutely brilliant as well. They share Stu’s vision and vice versa. Stu has found a head coach who ticks the boxes of how he wants to play.

“Daniel (Farke) has been brilliant for the football club. From top to bottom it has been a pleasure to be part of. From where it was when I walked in on day one to where it is now, the training ground has changed, the culture, the environment, the people have changed. It is a pleasure to come to work every day.”